Sunday, 30 September 2012
Do celebs get paid to sit on the front row of fashion events? I must admit it was a little odd seeing One Directions Harry Styles cosying up with Burlesque dancer Dita Von Teese and Gold Medal winning athlete Victoria Pembleton at Burberrys show at London Fashion Week. But is there more to it?
According to The Hollywood Reporter, there’s alot more to it. As they argue celebs are actually getting paid to attend the events. The HWP reports:
"Spoiler alert: Few stars are attending just for the love of it anymore. There’s a reason A-listers plant their fashionable fannies at fashion shows (center front is the celebrity zone; editors get side front seats). It’s all about green — and we’re not talking the color of the season. Behind every Birkin bag is an agenda — and most are negotiated in advance, in a more corporate way than ever before. With major Hollywood talent agencies hiring personal appearance agents to negotiate these deals, stars promoting fashion shows have become a business similar to Olympians endorsing cereal."